The Star published a report on certain e-hailing drivers being banned from a ride sharing company.
Gamification is one of the sales strategies used by companies especially startups to “motivate” their users. For instance, ride sharing companies rewards its users with points which you can then use to exchange for cheaper rides, or even freebies.
For e-hailing drivers, more higher ratings by users gives them more incentives in better payouts. Big brands pay social psychologists a great deal of money to advise them how to exploit human psychology to drive more sales. Even some health services use gamification to encourage healthy eating.
Sadly, gamification doesn’t work really well when one’s livelihood is involved. Presently, we don’t have any legal protection such as social security protection for a worker in the gig sharing economy.
The bigger question we all need to ask is should the government step in and impose a set of minimum social security protections for gig economy workers?